Liverpool FC Latest Transfer News & Rumours: Daniel Sturridge
The international break is a well-earned respite for the Premier League stars although the transfer rumour mill never sleeps, today it’s the turn of Liverpool once again and their search for a strike partner for Luis Suarez, and who better to fit the bill than a Chelsea outcast
Several of the more influential news sources are of the opinion that boss Brendan Rodgers will be weighing up a move for England senior star Daniel Sturridge when the transfer window opens, opting for a loan deal until something more permanent can be arranged next summer.
Sturridge is no longer keen on playing second fiddle to unpredictable Spaniard Fernando Torres and will take a starting spot north of London, which suits Chelsea who wouldn’t say no to the £15m for the young forward, but whether Rodgers will pay the ransom is another matter.
If Sturridge were to climb aboard the Anfield red machine he would jump ahead of Fabio Borini in the pecking order, the Italian broke a metatarsal last week and is out for some time.
Business now and Liverpool plan to build bridges in Asia next season, strengthening the club’s fan base in Thailand, Indonesia and Hong Kong in a new corporate strategy.
In an exclusive interview with The Nation in Bangkok yesterday, Jonathan Kane, director of international business development for Liverpool Football Club and Athletic Grounds, praised Asia as an untapped market that would offer Liverpool additional sources of revenue.
Television and other media broadcast licences, advertising and sponsorships, and match-day tickets are the channels Liverpool will focus heavily on come the end of the 2012/13 Premiership campaign.
Kane commented: “Rapid economic growth in Asia has created greater opportunities for the club to strengthen cooperation and [it has] drawn strategies to promote the team and business here. The club foresees a lot of Asia businesses that could cooperate with the team in order to create mutual benefit for both sides.”
The business guru emphasised the importance of sourcing local and regional sponsors with great brands, enthusiasm and strong business rationale to compliment the ethos and heritage of Liverpool FC and its fans.
“We have been in Asia for a long time,” he said. “As TV penetration has reached more markets, TV audiences have grown quite rapidly in this region. The digital network, including TV, Internet and social media, has [helped] us to engage with more fans more easily.
“The Asian economy has also grow at a rapid race. Asian brands are looking for international expansion and they have seen English Premier League as a natural way to grow their brands.”